TVs may be an investment, but they are one of the most used gadgets in your home. You don’t want to get some cheap screen with lackluster picture quality and a short lifespan just to save a few bucks. Instead, you should look for ways to spend less on the best TV ready for all your gaming and streaming needs. Luckily there are TV deals all year, so you never really have to pay full price for a new TV if you know when to look.

Everyone’s aware of the discounts on Black Friday and Cyber Monday, and admittedly those sales often render the most savings if you can score the best deals. However, there are other times throughout the year you can find major savings on the best gaming TVs or quality 4K TVs.

In the weeks leading up to the Super Bowl every year, the biggest TV-watching event of the year, you’ll often enjoy savings. Combine that with most manufacturers releasing new models for the spring, and you’ll discover that right now is actually a great time to find a deal on older TVs. That said, there are always more upcoming sales events, like holiday weekends and Amazon Prime Day, on the horizon.

Best Times to Buy a TV

Black Friday and Cyber Monday

What was once a huge shopping day following Thanksgiving has now expanded into a couple weeks in November for sales on everything you can think of. TVs often have some of the deepest discounts of the year, and it’s one of the best times to look out for one. You’ll find many lower-quality TVs for rock bottom prices, which could be handy for a guest bedroom or kid’s playroom. Higher-end and newer models of TVs that came out in the spring are also often discounted, so you’re bound to find a deal suited for you.

Black Friday used to be exclusively for in-store shopping, where you’d see people camping outside retailers like Best Buy and Walmart the night before to score the limited inventory and low prices. There are still some incredible TV deals only for in-store purchases, but they’re mostly just advertised to get people in the store, and the stock will more than likely be gone unless you get there early. If you have a specific TV you’re searching for, just be sure to snag it quickly during these deals in 2025.

Cyber Monday is online shopping’s answer to Black Friday. It’s simply when you’ll find the best deals shopping from online retailers. Amazon offers sales similar to Prime Day, which happens in the summer (and now in October), where you’ll find a variety of TV deals that are often available for a very limited time with a small stock. Other retailers like Best Buy and Walmart participate in Cyber Monday, and those stores will also have similar sales in-store.

Before the Super Bowl

After the holiday rush comes one of the biggest TV-watching events of the year: The Super Bowl. Many retailers have better TV availability around mid-January and early February, as stock should be back after shoppers made their purchases during the holiday sales events. Therefore, in the weeks leading up to the big game, you’ll see great savings on TVs, including many massive screens. Typically, older models will go on sale first with better discounts, but you can still find a great deal on a newer TV. Right now, we’re already seeing Super Bowl deals on Samsung OLED TVs.

Early January is also when many TV manufacturers announce their newest models at the Consumer Electronics Show (See details about CES 2025 for the TVs you can expect to be on sale). That means some stores will be looking to get rid of their stock of older models to make room for the latest televisions coming in spring.

Springtime

If you’re seeking out a specific brand of television, be it Samsung, LG, Sony, TCL, etc., many of those manufacturers release their latest TVs in the Springtime, starting around March and running through Memorial Day weekend. That means you may find deals on the older models of those TVs at that time as retailers want to make room for the new crop. Most manufacturers usually make minimal changes to the older model’s successor, so you won’t miss out on many features if you choose to purchase last year’s version.

Amazon Prime Day

Prime Day was once an Amazon Prime exclusive sale that started in mid-July to celebrate their birthday, but now other retailers join in with similar deals. Walmart, Best Buy, and a variety of other retailers put on their own sales around the same time, attempting to compete with the online retail giant. Some will even match prices.

Amazon Prime Day generally lasts a few days during mid July and is only for Prime members. When it comes to TVs, you’ll often find deep discounts similar to the sales seen around Black Friday and Cyber Monday. However, many of the best TV deals are on older models. Be sure to keep your eye on the site, as deals are constantly added throughout the two-day sales event. All-in-all, Prime Day is still not as good as Black Friday when you compare the total number of sales across all retailers.

Holiday Weekends

If you’re desperate for a new TV and don’t want to wait, many retailers will have special sales during long holiday weekends, like President’s Day, Memorial Day, Fourth of July, and Labor Day. These discounts often aren’t as great, and your TV selection is more limited, but you’ll still be able to score a decent deal on a TV.

The next holiday weekend to be ready for is Labor Day weekend. You can most likely expect Labor Day sales to kick off the weekend before and last through Labor Day itself, which takes place on Monday, September 1.

TV Release Cycles Matter

It’s important to pay attention to the TV release cycle to find the best discounts on TVs, especially if you’re looking to buy the latest and greatest releases. In January, at the massive consumer tech conference, CES, is when many manufacturers will announce their upcoming models. Come springtime, starting around March, those new models start to roll out, with many retailers placing deeper discounts on older models. You’ll still see releases into the summer. If you’re looking to grab one of the newest models, prices often don’t drop until the fall. When you hold out until Black Friday and Cyber Monday, you’ll see the best deals on the latest TVs.

TV Brands With New Products

Most of the notable TV brands release updated and new models of their TVs every year. We go over them below:

Samsung

Samsung has shifted its focus to higher-end models of TVs, and therefore, there’s a limited selection when it comes to more budget-friendly options. We don’t see a very big change from last year’s lineup, with many new models offering minor upgrades from their predecessors. This crop of Samsung televisions continues promise better brightness, improvements to the mini-LED and Quantum Dot (QD-OLED) backlighting, along with upgrades to their already excellent gaming features.

LG

LG’s OLED evo TVs are getting a few upgrades in 2025, including AI features for more personalization and an upgraded “Brightness Booster Ultimate” technology. For gamers, LG’s new G5 TV will sport a 4K 165Hz5 variable refresh rate, aiming to decrease lag and frame stuttering.

Hisense

Hisense continues to make a name for itself in the TV game with its 2025 lineup. Many of their higher-end ULED models now offer a 144Hz refresh rate for a better gaming experience. The 136″ MicroLED TV is a stunning, large display that utilizes mini-LED technology to “eliminate traditional backlight limitations.”

Vizio

In 2024, Vizio made a few small improvements to its latest TVs with some added features and better LED performance. They have also removed the top-line P-series model from their roster. You’ll still get to choose from the mid-range M-series and the more budget-minded V-series. If you’re okay with a 1080p resolution and a smaller screen, you can also grab the D-series on the cheap.

TCL

TCL made major changes to its TV lineup back in 2024. They introduced Q- and S-series, with their flagship model being the TCL QM8. At CES 2025, TCL announced a new entry-level Mini LED TV: the QM6K. Models are already available at 65″, 75″, and 85″, with smaller size hitting the market later this year.

Roku

Yes, that’s right. Last year, Roku, the brand known for streaming devices and putting their smart technology into many other manufacturers’ TVs, decided to branch out with its own lineup of Roku TVs. 11 different models range in size from 24 to 75 inches that are all designed for streaming first and foremost. The Roku Plus options will come with the Voice Remote Pro which features hands-free voice commands and rechargeable batteries, while the Roku Select models come with the more basic Roku Voice Remote.

You can get access to the Roku Channel without a Roku streaming device, so you don’t need to get a Roku-integrated TV to take advantage of the free streaming service.

Top Budget TVs You Can Buy Now

If you’re ready to shop right now, we keep an ongoing list of the latest TV deals worth shopping. We also have some top budget picks if you aren’t necessarily in need of a sale. Below we’ve detailed some of our favorite cheap TVs you can buy in 2025: